PPC Management

Google Ads Built for
Auto Recyclers Specifically

We don't start from a blank account. Campaign drafts come with keyword clusters and negative-keyword lists already built for this industry — not researched from scratch on your budget — and every change is previewable and reversible before it goes live.

Start PPC — $399/mo View All Pricing
Built for This Industry

Purpose-Built for Auto Recycler Accounts

Keywords That Convert

  • "sell my junk car [city]" — high commercial intent, seller-side language
  • "cash for cars near me" — local intent, ready to transact
  • "junk car removal same day" — urgency signal, typically the highest-intent cluster

Keywords That Waste Your Budget

  • "junk cars for sale" — these are BUYERS, not sellers. Most agencies bid on these and waste your money
  • "car parts near me" — wrong audience entirely
  • "auto recycling process" — informational, zero commercial intent

Our 5-Campaign Structure

Every client gets this proven architecture — not a generic "search campaign."

1

High-Intent Seller Keywords

Targets: "sell," "cash for," "who buys" — the searchers actively looking to get rid of their car right now.

2

Vehicle-Specific Keywords

Targets: "junk Honda Civic," "sell my old F-150" — sellers who know exactly what they have.

3

Service-Specific Keywords

Targets: "free towing," "same day pickup" — buyers motivated by your specific service benefits.

4

Competitor Targeting

Targets: people searching for your local competitors — high-intent, ready to switch, and seeing your name first.

5

Remarketing

Targets: people who visited your site but didn't call. We follow up with ads until they come back — recovering interest you already paid to generate instead of letting it disappear for good.

Every Stage of the Buyer Journey

A single generic search campaign only catches one type of searcher. Five purpose-built campaigns cover high-intent sellers, vehicle-specific searches, service-driven searches, competitor searches, and people who've already visited but didn't call.

What's Included

The Platform Behind Your Campaigns

$399/mo covers ongoing management, after a $899 one-time setup fee — charged once per account, and it covers all of our managed services, not each one. Ad spend is billed separately to your Google account — we never hold your budget.

Campaign Drafts Built For You

Keyword clusters, auto-negatives for services you don't offer, and geo-targeting, with responsive search ads pre-written — created paused until you approve them.

Edit Ads Yourself, No Google Login

Edit ad copy in your dashboard with live character counters, see a diff of exactly what changed, and undo anytime — no separate Google Ads login required.

Every Keyword Tracked, One Click to Act

Impressions, clicks, cost, conversions, and cost-per-lead per term, with intent flagged automatically. Add a keyword or negative in one click.

A Structured Audit of Your Account

A 100-point audit flags wasted spend, missing negatives, weak ads, and tracking gaps — each fix previewable before it applies, and reversible after.

Click Fraud Protection, Built In

Repeat-IP and repeat-device click patterns are detected, flagged, and blocked automatically, with counters visible in your dashboard — included, not a separate paid tool.

Call Tracking & Recording

Dynamic number swaps per traffic source give you attribution down to the keyword and page, with recordings you can mark qualified or unqualified.

Local Services Ads, Handled

Setup and verification for Google Local Services Ads and the Google Guaranteed badge, with call inspection and disputes filed on junk leads for refunds.

Real Sales Feed Back Into Google

Actual closed sales are pushed back to Google with the original click ID, so its bidding algorithm optimizes toward real outcomes instead of clicks alone.

Landing Pages on Your Own Domain

Quote-first pages with a sticky click-to-call button, hosted on your own subdomain via CNAME, built for a sub-2-second load.

Your Account, Always

No minimum ad spend, no contract. Every change is previewable, approvable, and reversible with a visible diff — your Google Ads account is 100% yours, never held hostage.

Instant Leads — Day One

Google Ads Puts You in Front of
Buyers Immediately

Unlike SEO which takes months to build momentum, Google Ads puts you at the top of search results the same day the campaign launches. When someone searches "sell my junk car" in your city, your ad is the first thing they see — before any organic result.

Our advantage: Campaign drafts start with keyword and negative-keyword data already built for this industry, so we're not learning your market's search behavior on your account — that groundwork is already in place before your campaign launches.

Keywords We Typically Target:

sell my junk car [city] cash for cars near me junk car removal same day sell car for cash who buys junk cars scrap car pickup sell broken car free towing junk car
$399/mo
Includes managed PPC for up to $15K/mo ad spend. Ad spend is yours.
  • No minimum ad spend required
  • Month-to-month, no lock-in
  • Your Google Ads account — you own it
Start PPC Campaign →
Recommended ad spend: $500–$1,500/mo depending on your market size. We'll give you a specific recommendation for your city on our strategy call.
How It Fits Together

The Five Campaigns, Working as One Funnel

The five campaign types above aren't five separate accounts competing for the same budget — they're built to catch a seller at different points in the same decision. A seller might first see a competitor-targeting ad while comparing options and not click. Days later, they search a service-specific term like "free towing junk car," click through, and look around without submitting a quote. A remarketing ad brings them back once they've actually decided to sell, at which point the high-intent seller-keyword campaign or a direct visit closes it out. Each campaign is doing a distinct job in that sequence — treating them as one blended budget line would blur exactly the signal that shows which stage is converting and which isn't.

The deep-dive pages behind this hub cover each piece in more technical detail: the full keyword map and campaign structure, Local Services Ads specifically, how click fraud protection works, call tracking and recording, and what a landing page needs to convert that traffic.

Frequently Asked Questions

Do I need to hand over my existing Google Ads account, or do you create a new one?

Either works — an existing account can be connected directly, or a new one set up if you're starting fresh. Either way, you keep ownership; nothing runs under a login you don't control.

What happens to my existing campaigns if another agency is currently running my ads?

The account gets audited against the same 100-point structure used for every account, and a new campaign draft is built from that — existing data isn't discarded, but the structure itself typically gets rebuilt to match the keyword and negative-keyword clusters this platform starts every account with.

How fast will I start getting leads?

Campaigns can go live shortly after onboarding, and Google Ads traffic starts the same day a campaign launches — how quickly that turns into qualified leads still depends on your market's competitiveness and the ad spend behind it.

Is the $899 setup fee charged again if I add SEO or GBP management later?

No — it's a one-time fee charged once per account, and it covers all of our managed services, not just PPC. Adding another service later doesn't trigger it again.

What happens to my account if I cancel?

It's month-to-month with no lock-in — the Google Ads account stays yours regardless, since it was never held under a login you didn't control in the first place.

Is Local Services Ads a separate service, or included?

LSA setup, verification, and dispute filing are handled as part of the platform — see Google Local Services Ads for auto recyclers for how the pay-per-lead model differs from standard search spend.

Can I keep my existing phone number with call tracking added?

Yes — dynamic number swapping works alongside your existing number rather than replacing it; different tracking numbers get shown to different traffic sources and all route to your real line.

Is there a minimum ad spend I need to commit to?

No required minimum, though a budget too small to generate a meaningful number of daily clicks makes it hard to tell what's actually converting — the $500–$1,500/mo range reflects what typically works, not a required floor.

Related Services

Stack These With PPC for Full Market Domination

SEO

PPC gets leads immediately. SEO gets them for free once it builds momentum. Running both means you're never dependent on a single channel.

Learn More — $799/mo

Google Business Profile

Many junk car searches show a Maps result first. GBP management works toward getting you into that top group while your PPC ads cover branded search.

Learn More — $199/mo

Quote Engine

PPC drives traffic — the Quote Engine captures it. Visitors from your ads get an instant quote instead of having to call, turning more of that paid traffic into an actual lead.

Learn More — Free to Start
Further Reading

Get Leads This Week

Google Ads campaigns can go live shortly after onboarding. Book a call to get started.