You may also search for Auto Recycling, Junk Car Buyer and Auto Parts Seller terms on our keyword list we've put up for you.
It's critical to distinguish the services you wish to bid on for advertising and organize them into categories based on similar keywords.
Let's assume we'd like to bid on junk car phrases such as scrap car removal or junk car removal.
I've already located a slew of keywords that would work well together:
These are only examples, but you can see how they're all linked together. These will eventually become your ad groups.
Take out a piece of paper or open a spreadsheet and start conducting research based on what you want to be discovered for, then group each set of keywords into its own category.
For Auto Recycling, what ad groups should you set up? You can go a lot deeper on this than you can imagine, but for the sake of this example, I’m going to make it simple.
General junk car services: So they typed in “Auto Recycling” or “junk car” “junk car company,” “junk car for cash” etc.
Junk Car services are a great way to reach out to potential customers. There are several junk car terms that may be classified into a general junk car service ad group, then there's geo-modifiers on the junk car terminology. These ad groups would be very city or state specific. They would be comparable to general auto wrecker, but with a city
It’s important to keep these separate from just general terms.
There are also several types of high conversion phrases. When someone need space in driveway and requires assistance right now, they're in a very different frame of mind. They might be searching for things like "junk car removal now," "get rid of junk car today," "24 hour junk car services," or "after-hours junk car removal."
Some of the finest ad groups for your blog are described below, along with how to combine keywords. However, there's one thing you must remember:
Types of Keywords to Put into Ad Groups:
In Google Ads, there are several variations of keywords you can use in the ad group:
It’s important to realize the difference.
We almost never use Broad match keywords because there are so many complications and variables that may harm you financially quickly.
We stick to broad, phrase, and exact match modifiers most of the time.
For example, here's what a term from our ad group for "junk car removal Chicago" might look like:
Setting up your advertisements is simple, although there are a few things to keep in mind:
Example of a powerful Ad:
Headline 1: Include your main keyword you’re targeting
Auto Recycling, Junk Car Buyer and Auto Parts Seller Chicago
Headline 2: Include Trust Components, Benefits, or Numbers to encourage clicks
A+ BBB Accredited Company
Display Path: Use your Main Keyword again
/Auto Recycling, Junk Car Buyer and Auto Parts Seller/Chicago
Description 1: Reiterate benefits of your service and include call to action
40 Years Experience. 100% Satisfaction Guaranteed. Get a Free Estimate!
For starters, create two advertisements in each ad group and test out small modifications to headlines in order to determine which one performs better over time.